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Founded on a feeling. A feeling of being different, not right or wrong in any way, simply different than the rest.
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Uniting all of us who feel that we are a different breed through a line of gear designed just for us to express our one off feelings about ourselves. I feel I am a different breed and it allows me to contribute to the world in ways others can't. I think a lot of us can relate to the feeling and belief.
In addition to bringing a sense of unity to everyone who has this feeling, We deceided that we also want to give back. What better way than to give to youth facing organizations. We are donating 10% of our profits to an organization benefiting kids twice per year. Feedback as we get ready to make our first contribution has been great!
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